Algorithms

are great at showing you what you already like: same people, same spots, same content… And that’s exactly when social life starts to feel extremely predictable and boring. A refreshing social life starts when you break out of the algorithm, exploring new places, new interests and real connections that no algorithm can predict. Introducing The Worst Algorithm. A new Heineken campaign that invites you to step out of your algorithm and… into a bar. Because it turns out going out is the worst algorithm ever, but also the best one.

 

So next time your algorithm has plans for you, ignore them. Go out for a beer and let social life decide what’s next. 🍻